What worries me is the Italian side of the thing: I'd like to pay what I have to pay in taxes (to the State, not to the notary) but it isn't very clear how you do that; as for pension contributions I have a day job that and am already covered there.
Simply put, right now I don't want to look for external money (THAT would be a loss of focus ;) and couldn't pay the costs of a SrL. I want to be sure if the business model works before committing thousands of euros to this startup.
Anyway, thanks a lot for the suggestions!
PS: do you know about http://srlfacile.org/ ? I like what they ask and I'm trying to help, but exactly today I was thinking about writing a more direct/polemic message referencing the "tasse occulte" our premier talked about recently. I'm sure that making much (MUCH) easier and less expensive to incorporate would be one of the few feasible measures that could bring about real economic growth. I would have incorporated at least a year ago with my other initiatives, hadn't it been for this...
Also consider that incorporating outside means you have to demonstrate that it's not for a taxation advantage, which would not be legal.
For me, your last point doesn't look very worrying, because from what I read if the company operations are in Italy then you are required to pay taxes here, but according to EU law you can rightfully incorporate in any EU country; so, if I do pay the taxes in Italy, there is nothing unlawful. Moreover, in my case, the website is (and will be) in English only and my market is 99% abroad.
More worrying is having to understand HOW I should pay my company's taxes here, and how to explain to the UK that I should't pay them there too... the worst scenario I can think of would be having to pay the corporate taxes twice until everything is clear, but if that becomes a problem it means that I already got traction, and at that point I could do everything I need to fix the situation.
What I really don't want is to spend a lot of money just to validate my product!