Mahalo Layoffs

alleyinsider.com

3 pointsrockstar91 comment

Mahalo isn't close to profitible despite a record 4.6 million uniques in August -- because he wants the site's traffic to hit 10 million to 15 million uniques before injecting ads.

I'm sorry but, WTF? Why? You've got a crowd of 4.6 million potential ad clickers (even 1/2% is 23,000 clicks a month) and you're choosing not to bring in cash?

I'm completely missing the logic here. Can somebody give a good reason why you would use this approach?

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