It’s their one trick, the operation of electric motors mean that you get Max torque immediately so they can put power down at the low end very effectively. So yes, we all know we want price, charge speed and range, but marketing is about selling what you have, not redesigning the product. It’s like the clip from mad men when they decide to advertise cigarettes as “Toasted”. You’d like to say they don’t cause cancer… but you can’t, so you say something else instead.