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I think there are tons of brands that could launch a Twitter clone right now while the dumpster fire is hot. My guess is that nobody wants to run a social media site these days… not even Elon Musk.

Social media sites are a sort of grayweb at this point in history.

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Content moderation is a hard, stressful, thankless job. Having built several moderation tools for large sites (large for back in the day), I for one am enjoying the debacle that is Elon and a cadre of Yes Men thinking they would waltz in with no experience and shake it all up with no consequences.

I have no experience with content moderation but thought that the bureaucracy Twitter had in place was really a response to genuine market imperatives. I mean, remember the site was a leading recruitment site for foreign Isis fighters, to give an extreme example. The Elonites and the resurfaced 4chan types have this picture of faceless ‘woke’ elites who came from nowhere but the general elite miasma —- and sensibly cast aside by free speech Musk. But in fact it was a gruesome business and technical problem; in the end it will only end up being reproduced.

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