Propaganda has nothing to do with the government. It has to do with perverting the truth in favor of a narrative.
But if you do want to answer, when you say "perverting the truth" does that mean deliberately saying inaccurate things in bad faith for self-interest? Or do you think he genuinely believes what he says but is incorrect in what he believes?
Also, I'm curious does it bother you equally when other people push a narrative, or moreso because he's famous/mildly-influential?