Bill Gates' mysterious new company
techflash.com
techflash.com
I can't wait to get my chance so I can ask him if computers are going to be chewy in the future.
I'm not sure what a good term might be, but some good short descriptions might be 'altruistic endeavor' or 'pursuit of passion'.
Personally, I like the "Sandbox" notion (but maybe that's because I recently set up a company like that for myself, and hadn't thought of that term to describe it....)
Personally, I think its likely to turn into something like an incubator for businesses that are in Gate's area of interest (such as those areas the Gates Foundation focuses on, only for-profit). Then again, maybe I'm just hoping... =P
/cue Black Sabbath
"Catalyst three"? It sound more like an acronym for "Command and Control Center".