What AMC’s streaming troubles say about the greater TV industry
nytimes.com
nytimes.com
This is an interesting history of how AMC essentially invented prestige TV (outside of HBO) with Mad Men, followed it up with the mega-hit of Breaking Bad, and then the monster that was The Walking Dead, but failed to continue its success afterwards (and also touches on why TWD became a creative disappointment relative to the prior two). Subsequent original series like Halt and Catch Fire were also not marketed successfully, though I heartily disagree with his take that the title was bad. Any machine code reference in the title means your show is worth a watch:
I suspect the common theme here for what makes good television is the creative staff in general and the writing in particular.
Oddly, Battlestar Galactica has provided a pleasant rewatch every year or two for me for the past decade. It has good writing within each episode, and even though it doesn't hold up in the final season, the writing is overall satisfying enough that I don't avoid it entirely.
I could probably write something really mean about Westworld here but I'll just instead say that it's really, really, really sad that they canceled it after season 1. I'm sure the writers would have built satisfyingly on the world established in season 1 instead of jumping off the rails and expanding into unnecessary niches of convoluted storytelling.
I'm not gonna claim it was good or anything, but Lost was more than just the show - and a lot of the payoff for the island's mysteries came from the ARG The Lost Experience - https://lostpedia.fandom.com/wiki/The_Lost_Experience
> The narrative for the The Lost Experience was designed to be a parallel story line not part of the TV show. Considering the deep mythology to LOST, the Experience acted as a way to cover some background that could not be feasibly addressed in such depth on the main show. In particular, TLE developed the backstory to the DHARMA Initiative and its parent company, the Hanso Foundation. It also established some clues about the Island and the true meaning of the numbers.
When my parents tuned in to watch the final episode, I predicted that the ending would be bullshit and not resolve anything. That's exactly what happened. Yet so many people who watched the show all the way through are in denial to this day.
> I could probably write something really mean about Westworld here but I'll just instead say that it's really, really, really sad that they canceled it after season 1.
Funny, because by the end of Westworld season 1 my first thought was that it was just going to be like Lost. The "maze" gave me "hatch" vibes, and I noped out permanently.
One of their problems was dragging various actors/characters through season after season - I got absolutely sick of every single one of them. I don't know how they managed their lines with a straight face.
Another was setting everyone up for this ongoing global-stakes quest. Andor just showed that you can make an exceptional story out of small slices of a bigger setting. It often feels to me that when a show/movie sees its character attain super powers, they struggle with storytelling afterwards, being forced to invent higher and higher stakes. Marvel movies (outside of something like Logan), The Matrix (IMO), etc.
Or if there's value in Westworld (the other themeparks, James Delos storyline, etc), tell a fresh story in that world. Dragging out Maeve and her daughter was tiresome.
It ended up with zero tension, despite all the grand standing. I just didn't care who was about to fight who and even less who might win. The ideas were convoluted and pointless. S2-3 had some decent ideas/plans mixed in. S4 had almost nothing I think would be worth keeping.
And writing is what makes me care about these characters. The mysteries were fun and most of them resolved by the end of the show, but for me it is a lesser part of the show.
The continuing story of Lost (and similar series) was a desperate improvisation being written by hired guns of whom there's no reason to think that they would have any more affection for the show than a random person off the street.
For an on-the-nose example, check out the recent, similarly-named FROM: https://en.wikipedia.org/wiki/From_(TV_series) For a fun (<- minority view) absolute commercial and storytelling disaster version, check out Aftermath(RIP): https://en.wikipedia.org/wiki/Aftermath_(2016_TV_series)
I agree with your deconstruction: these shows are optimized for selling an engaging pilot episode with only a back of the napkin roadmap for the rest of the show. The finale comes only when there's no more money to be made.
I'm very excited by writers like Baran bo Odar and Jantje Friese who are able to write interwoven plots comparable to LOST, but with cohesive endings. Check out Dark for an example.
The novel doesn't resolve the core mystery. I won't spoil whether the show does, but it's kind of beside the point anyway. One of the core themes is how people grapple with sudden loss, something beyond their control, something unknowable. In any case the show resolves itself with a satisfying amount of closure in three seasons. Much fewer open threads and plot holes than LOST. The unresolved aspects of The Leftovers are genuinely thought-provoking and deep.
I wholly agree with Wikipedia's summary: "The first season received mostly positive reviews. However, the second and third seasons were highly acclaimed, with many critics referring to The Leftovers as one of the greatest television series of all time, with particular praise for its writing, directing, acting (particularly Theroux’s and Coon's) and thematic depth."
You say "The finale comes only when there's no more money to be made" ... that doesn't jive with a final season having a 99% on Rotten Tomatoes and 98% on Metacritic!
If the show was doing well HBO would have signed a fourth season and they'd have left enough room in the third for yet more surreal diversions headed nowhere. Online review aggregators are meaningless.
The third season was written as a final season. Regardless of whether the mystery is resolved, the show's plot and character arcs firmly concludes in the finale. Professional tv critics nearly universally view it as one of the best seasons of any television show ever made.
Yes, there are unanswered questions. This is obviously intentional (although the theme song you reference was only used in season 2 and the finale in season 3). Similarly in real life you'll never find out which religion, if any, is correct. Or why the pandemic happened. You can still ask, and writers can still explore these topics, even though no one ever knows.
If you didn't like the show, or ambiguous art/media in general, that's fine, it's not for everyone. That doesn't mean it's all part of the same capitalist formula to produce bad art.
As an interesting counter-point, consider Twin Peaks, a show where the network demanded that the creators promptly resolve the core mystery at the end of the first season -- much to the show's detriment.
If anything, I think in the earlier seasons BSG went for more of the 'cylon, human, who cares, they're all screwed up' feel.
I think one of the things that really made it for me was Keri Russell playing a character that was so different from a lot of what we were used to seeing her in.
I am blessed with a bad memory, so after a few years, I was able to watch the whole thing again, and except for a half-dozen things I remembered, it was like new content to me.
The only criticism is that you know the main characters are going to be OK, so it takes away a bit of the suspense. I wonder if you could have a similar show where the main characters are caught at some unpredictable point in the middle of a season, and then the show continues with new characters brought in to do the same job.
Also, while trying to remember the name of Jim Jefferies' very original show, Legit, I looked at a list of FX original shows and they really have had an astonishing number of high quality shows.
https://en.wikipedia.org/wiki/List_of_programs_broadcast_by_...
Maybe it just shows to go you that the make/break for these networks isn't prestige content so much as broader business execution issues.
[0]: https://www.vox.com/recode/2020/7/14/21312595/netflix-breaki...
Another thing, they have taken some transparently user-hostile approaches to rolling out content (like splitting Better Call Saul up multiple times) in order to drive signups. The streaming ecosystem is a defragmented mess right now, but AMC have nobody to blame but themselves here.
This was the most annoying user hostile thing I've run into in awhile. I figured I would buy a months subscription and watch the last season then see if there were any other shows that looked interesting and would keep me paying for several more months of subscriptions. Not only did they remove the first episodes of the last season so I couldn't watch it, I couldn't even buy the episodes outright or pay extra to watch them. I finally gave up and hit the high seas.
It baffles me that corporations are so stupid they won't offer any way for people that are trying to give them money to do it. People that pirate your shows aren't going to attempt to pay for a subscription. The people who are willing to pay it don't want to put up with stupid BS tactics just to watch the content.
Now here I am ranting with like 3-4 posts about how bad of a taste in my mouth they've left. It didn't have to be this way!
I think this is just another case of a cash cow getting nuked by incompetence through nepotism. His daddy is a billionaire and his claim to fame is not investing in satellite television. He went from trust fund rehab [1] kid to media executive.
Edit: [1] there’s nothing wrong with going to rehab but most people don’t go from rehab to CEO of Cablevision.
Then there's bullshit like this: https://www.vanityfair.com/news/2019/07/inside-jim-dolans-fe...
Apparently after tanking New York City's bid for the Olympics because he didn't want Madison Square Garden to have to compete with the new venues that would be built, he tried to do something similar in Inglewood, but had his lunch eaten by Ballmer because he let some underlings whose names he can't remember handle the details and didn't get the deal he thought he was getting.
Dude could give Meg Whitman a lesson on how to fail upward better. She might be President by now.
It is now one of my favorite shows of all time. The characters were slightly retooled after season 1 and their bizarre family structure is very compelling. The backdrop of the era was why I really showed up for the show but the characters and performances were why I loved it.
* Amazon Prime
* Disney+
* HBO Max
* Netflix
* Hulu
* Paramount+
* Peacock
* AMC+
* Apple TV+
* ESPN+
* Shudder
* Sundance Now
* Youtube TV
* Tubi
* Crackle
* Roku Channel
* Discovery+
Want to watch the old Newhart show? Even with all these options, you're out of luck. Try your library. Streaming is a nightmare.
Want to watch every game your favorite NFL team plays this season but you're not in their broadcast area? Try to suss out this mess.
That's the problem with Hollywoo. Too much fragmentation as a result of everyone chasing after the power vacuum created by streaming. Every small outfit thinks they can win.
Consolidation will happen as clear winners emerge and failures continue to materialize.
(I have that sticker on one of my old laptops. Also a "Hollywoo" sticker on one of my current laptops. I love it because my startup is in that space.)
ADDED: But per another comment, things are better than the cable world, much less the pre-cable world that I actually grew up in. So some combination of fragmentation and consolidation is fine for me.
It would be a better world, IMHO.
If society wants more people to be able to watch more TV, then society should just give people cash so they can buy access to more streaming services. Or reduce copyright terms to something reasonable like 10 years.
Because market competition is what makes capitalism a liveable social order for most people. Adding market competition makes everything better. Command economies (corporate or socialist) don't.
Disney can charge $15 to an individual, or $15 to a middleman, it makes no difference to them. It is just a waste of society’s resources.
Reducing copyright length so old Disney stuff enters the public domain quicker would increase supply and drive down price for the media.
Right now, if you want Disney content through a streaming service, you have one option. If it sucks, well, that's too bad for you, take it or leave it. And same for HBO, for Paramount, for all of them. Splitting up distribution and production creates a better competitive environment, given the existence of copyright.
Anything that doesn't use system-provided UI elements is simply constitutionally bad. It's incredible that things that can't scroll smoothly pass basic QC.
https://www.cnbc.com/2020/08/07/us-judge-ends-decades-old-mo...
And as far as I can tell, the only people fighting to keep car dealerships separate from car manufacturers are car dealership owners. I would like to be able to just order a new car online and have it be delivered directly from the manufacturer.
What’s the business model for a content production company that doesn’t have such sugar-daddy?
Piracy is generally really quick and frictionless, but even so I do have to wait a couple minutes sometimes before I've found enough peers to start streaming something. If I could pay a couple bucks to just get the file off a fast CDN I absolutely would.
Like you know... how your local store was allowed to sell you VHSs of the Terminator and you didn't have to pay subscription to Warner Bros store (which only existed in swamps of Florida) to get it? And how you could then give it to another person without restriction or tax to the said corporate lord?
Monopolization and integration of multiple markets into single corporate entities always hurts the consumers. Maybe it's time for US government to pull thumbs out of their bums and take out their cartel breaking hammers?
Comcast is probably the only one making and delivering media.
It's remarkable how there are still industries that don't know how to take advantage of the internet to give a great user experience, and whose greed only hurts their bottom line.
It's very simple: I want to watch any content from wherever, whenever, and however I like. Make it cheap and high quality, and I'll pay you for it. Screw this up, and I'll get it from somewhere that offers this experience instead.
Super price sensitive - subscribe to one service and switch service every month. $5-10/month.
Typical - subscribe to three services and cancel one every few months and swap another one in. $20/month.
Super price insensitive - subscribe to everything and pay as much as you used to with cable.
The ideal is for Apple TV, Fire TV or whatever to create a unified search and discovery mechanism.
In countries where Disney+ doesn't exist you can watch it on Netflix.
When Netflix streaming was just starting they had a lot of great content from Starz, HBO, and their Anime selection was extensive. Gradually all that content was removed and locked behind different paywalls.
You couldn't do this with tv on cable since it was not on demand but if one can schedule properly, more customers can be supported with fewer licenses.
We'll just bundle a bunch of them together, and offer a slight discount over the cost of paying for them all individually. Maybe offer the most niche ones as add-on packages.
We can even put in some ads in exchange for the convenience and...
Oh wait, what were we doing again?
Lets see where we end up in 20 years
Broadcast tv was (and still is) free.
As the prices go up, and the content becomes broken up between more and more services, 2 things happen:
* The idea of a bundle that saves you money, adds convenience and leaves you less caught out when licenses change hands compared to 20+ individual subscriptions becomes more and more tempting
* The 6-month and 12-month plans for these services are much cheaper and become more appealing.
Back when it was only netflix at $7, there was no need for a bundle or a 12-month plan.
But when it's all these services at $15 each, a 12-month long bundle would save a lot of money in the long run.
Bundles may not exist yet, but they will. Mark my words.
But: most of what people most want to watch is stuff that's on legacy deals, or that they're letting out older seasons of, or just don't control. Like, Better Call Saul is on Netflix, but not the current/final season. I feel like the era of them really jealously guarding their shows to try to make AMC+ work has coincided with a bunch of stuff people aren't that interested in seeing (and maybe the stuff people do want to see they don't fully control).
Lodge 49 is cool (but ultimately quite niche, I think), but they don't have an audience clamoring to stream Low Winter Sun or whatever.
They haven't had anything new that people actually care about enough to notice its exclusivity. The newer Walking Dead spinoffs would be about it, I guess.
Prime-affiliated services (Prime Video, Amazon Music, etc.) exist to make Prime more sticky and keep you in the ecosystem.
Walmart is doing something similar with, IIRC, Paramount+.
I'm not sure that I would be willing to pay for it separately. It has some good shows but not an astounding amount.
The interface is hot garbage that tries to upsell additional pay-for content and streaming services like Starz. Unless you know what you're looking for and go in with surgical precision, you get bogged down in a morass of upcharges.
They also started intermixing free-with-ads content and making it difficult to distinguish. My kid has started a couple movies only to get lambasted with ads every 15 mins and becoming thoroughly upset.
I also haven't watched a show on Amazon Video in years (Man in the High Castle was the last one).
Yet they continue increasing the cost of Prime citing those other "benefits". I wish they'd offer an a-la-carte Prime, we only make use of the free shipping one.
And the shipping is never 2 days. I’m not even convinced it’s faster than non-prime shipping.
And certainly no one is doing it for the music service.
Dial back all these streaming services and you'd have less content back then. And virtually no say in what to watch when, plus shitty ads. To watch anything specific, you'd have to go to the movies or go for a rental.
Now you have a huge amount of freedom of choice, with no ads, much more convenience, at fairly reasonable prices. The exceptions you mentioned are just that, exceptions. So that's my first point, we seem to be perpetually unhappy, no matter how rich an offering is.
Second, I consider this semi-fragmented landscape a solution, it's healthy. Services are fiercely competing with each other for your eye balls. That means they're in a race to produce good content and it suppresses prices. This is actually happening. When Netflix dominated, they had advanced plans for major price hikes. The arrival of Disney+ stopped this in its tracks. Do you really want this industry to be consolidated into 1-2 players? With a price monopoly? With producers being squeezed, creatively constrained? Just so you have to press one less button?
Third, the idea that you could combine the production value of hundreds of billions of $ worth of material into a single affordable streaming service for the masses is a delusion. The math simply doesn't add up.
Fourth, most people just vegetate after work for an hour or two. They need something watchable. They don't need 17 subscriptions, it's not a common need.
I can turn on the TV, press the microphone button, say the name of the media I want to watch, and usually a screen pops up letting me know if I have already paid for it, and if not, how much it will cost. And a couple buttons later, I can be watching it, or doing something else with my time.
Much more convenient than watching media in the 1990s and 2000s.
Before the more recent Cambrian explosion, it was just Netflix, HBO (via HBO Now), Hulu, and Showtime. Yes, there are some smaller players too, but these were the big ones.
Everything else was licensed out (typically to Netflix) and in some instances was perhaps only available on cable. People got alot of content for sub 60 USD, for the most part.
Then everyone started clawing back their catalogues for their own streaming services. I think the 2017-2019 period was the "golden age" of Netflix streaming in terms of sheer good content availability, and people really liked it.
At least Apple TV+ is original content and not re-selling the rights that used to be on a different platform. They're a genuinely new entrant into the space.
Competition stopped that. You should be happy about it. I know I am. Let the explosion happen, let them compete for our money. The minor inconvenience of occasionally jumping in and out of a secondary service is worth it.
Until pretty recently, we didn't let film studios own movie theaters, for similar reasons.
I'm from the Netherlands where for about 20 years, it wasn't even illegal (today it is). We'd pay a "media tax" on empty discs (like 0.10$) and this would clear you to make "home copies". Of anything, without paying for the original.
Anyway, this legal anomaly has created a culture where media that costs a shit ton to produce (movies, series) is valued at: nothing. zero. Not by some dark tech-savvy internet lord, it's valued at zero by society as whole. People are even proud to showcase the many ways in which they dodge paying for content.
Now people project this learned behavior (have it all for near-zero costs) on the entire streaming market.
I’m not saying content producers shouldn’t be paid, but art should be for everybody.
>but art should be for everybody
A shorter copyright term accomplishes this, while also leaving intact the incentive system to create content that can be infinitely copied and resold.
Is your theory that the great artists will still produce even if they make no money and people can redistribute their work for free at will?
Are you a sports fan? Because sports fans don't have the choice to not pay for things they do not want to watch. If you want a sports package, you usually have to buy it as an add-on to the base package, even if there's not a single show you want to watch on the base package.
I would be willing to watch if it involved going to the official website or app and pressing a few buttons to pay. I am not interested in learning about blackout regions and various packages or contracts with stipulations.
This description works if you skip straight from the age of cable packages to the current day. That's missing a lot though. From the point of view of someone who hasn't made a quantum leap forward, publisher specific streaming services drove adoption by taking things away from viewers.
If I used to be able to watch something on Netflix, but now I can't because $company pulled all their content to their own streaming service, there's no world in which that's a win for me.
100 companies producing tons of filler content to try to make their own $10/mo service valuable isn't a good trade off for "you need a new paid app to watch the thing you used to watch in this app you already have."
But streaming services want to build a brand, and want consumers to like and become loyal to the brand, so they don’t want you to be discovering shows from other services. This has the effect that cross-service discoverability is actively being designed against. The issue for the consumer is that there’s no strong correlation between brands/services and the particular shows a given person likes.
Funny thing: in the Netherlands breaking bad was a Netflix show. Took me years to find out it was on something called AMC.
Netflix, Disney and maybe HBO. Nobody else is going to make it here.
The problem as I see it is done of the companies are selling the product that the consumers want. With individual companies all trying to maximize the revenue generated by what they control, the industry as a whole has become hostile.
It seems it will stay hostile until the big players get squished by the gigantic players, or consumer protection groups get stuck in and things get regulated. For a while it looked like consumers would get what they wanted, which is a monopoly provider of all content at an affordable price, from Netflix or Amazon or both. But now we have this mess of content producers and legacy platforms all fighting for the same slice of pie.
There has to be some happy medium between the two extremes. Sure, the pre-streaming era sucked but I don't think having multiple subscriptions with maybe 2 good shows per channel is utopia either.
People don't need 17 streaming subscriptions. There are only so many households to sell to.
How many of those households are going to pay for a subscription so they can stream Interview with the Vampire if that's the only show they're interested in on the service? Maybe if they're a die hard fan, but they won't attract casual viewers.
Since there are fewer ads on streaming services - I won't say "no ads", because already, many of the services are including them, or at the very least, including disruptive trailers for their own shows - how do those households know that Interview with the Vampire exists as a show? On the cable TV model, AMC would run a commercial advertising the show during the airing of another show with a similar audience, drawing interest and viewers. Now it's not so simple to cross pollinate. (Anecdotally, I have a friend who is obsessed with Anne Rice and had no idea this show existed.)
You say combining the production value into a single affordable streaming service is mass delusion, I say that's the only reason it worked in the first place. The popular shows buoyed up the fringe.
You mean the Bob Newhart Show? If so you can find it on Hulu.
Plus I don’t know if it’s the case with Bob Newhart, but some old shows on Hulu (like Taxi) are missing tons of episodes.
Contrast that with the NBA, where for a surprisingly reasonable $15 a month I can stream every game on YouTube TV.
Apparently DirecTV's exclusive NFL contract is expiring, so I'm hoping next season will come with new streaming options.
Next year, screw it, I’m just not watching the games. Maybe I’ll hit a bar for one or two. It’s not even the money, which is annoying, it’s the hunting for each game and what service to watch it on. That was really aggravating.
Prepare to be impressed by the rumored prices of the live stream package.
As an aside, especially on the west coast, if you are willing to be patient and wait a few hours after the game's over, I can strongly recommend NFL+ for replays.
NFL is impossible, I'll catch the game on "regular TV" but otherwise it's pirate or nothing.
Which is I suppose OK since I just go to sports bars, but they’re losing $15/month from me.
Streaming seems to be working great, if you invest in decent originals that subscribers like, regularly, with realistic-but-modest budgets, and sell that at a cheap predictable subscription. (It's working out great for Paramount+, it was working pretty well for HBO before Discovery decided to kill off all of Warner Brothers)
But like, AMC doesn't seem to be doing much of that. If you love the "Walking Dead Universe", yeah, AMC's gotcha covered. For anyone else, there just isn't much here.
The last time I heard of an interesting AMC show I personally wanted to watch, was "Dispatches from Elsewhere" back in 2020 (and at that time, you weren't even allowed to pay them money to watch it, you had to buy a whole cable package)
---
Streaming isn't struggling, it's just competitive. You can't expect to execute poorly, fumble your way through and still magically make a lot of money.
But yeah, exhibit A in "don't execute poorly" -- maybe don't give away your most popular show to your biggest streaming competitor.
Which also explains why Netflix still has the international market. They have years of mind share.
"I believe there will be multiple business casualties in the paid streaming wars and a few (3) business victors. The companies that get to the other side of the river will earn 300 million global subscribers at an average of $15 of revenue per month between advertising + sub fees. The 3 companies that get to scale are each likely to generate $10B/yr in cash flow from their streaming services, far greater than what most entertainment companies have ever generated per year. For these precious few, the considerable streaming investment will be well worth it"
First they let go of Frank Darabont who probably could have used a chill pill and a secretary between him and Outlook, not firing. Then they started wild deviations from a much-beloved series (I even bought my mother the huge printed tomes, she loved the show), and more and more decisions to milk it and send it off the rails at the same time. Show should have ended some time back, and spinoffs why?
They really hamstrung Shudder. About their only smart move with Shudder is having Joe Bob Briggs on. Shudder's horror catalog is only about two or three times the size of what you can get on Netflix. I haven't done a really heavy analysis of overlaps, but Tubi has a shocking amount of stuff Shudder has on. But sure, let's fire a lot of good people at Shudder instead of working on picking up some good stuff to watch.
Three months, ten million dollar severance. Nice work if you can get it, I suppose, but budget-wise ...
They absolutely need to have one overarching team working on all of their apps, because various apps they own fumble differently on different devices. That's a lot of duplicated effort when it could be shared.
Then there's Interview with the Vampire. Everything I have read suggests that it has a bad case of "I Need to Put My Stamp on This" from one or more creatives, starting with the cast. Claudia has been aged-up, again, which more than a little negates the whole purpose behind the character, and Daniel ... I don't even know what to say. I like Bogosian but he isn't the guy for the part by a few decades.
AMC needs to get tight and smart.
If you were a network TV affiliate, you had your Simpson’s hour, your Friends hour, your…ugh I guess King of Queen’s hour…you had all this good content (for some value of good) that was seemingly syndicated at reasonable rates, and then you could lard up with ads. And then not just for conventional TV—how much of Netflix was Office back catalog?
But now, the reruns live in their corporate streaming silos. If you are a streaming service, you have to have your own content, and if you’re what remains of a conventional TV channel, you’re seemingly coasting on cheap-as-hell talk shows.
One also wonders about the value of the film back catalogs some services are acquiring. My sense is certainly that a lot of movie watching at home has shifted to TV and other things.
"But that is not enough to solve a bigger problem: The money that the company makes from its streaming business, including AMC+, is not making up for the loss of revenue from its traditional cable channels, as people abandon their cable subscriptions and advertisers pull back on spending."
Naturally, the solution is to spread IP even thinner, license more Walking Dead merchandise, new spinoffs, games and whatnot and, clearly, not trying to create a digital library with other IP holders so that customers can have access to everything they want. Gate keeping is that important.
<< Nobody cares about the network—they only care about the shows.
I will add one more thing here, because some executives seem to miss this point. I did enjoy Breaking Bad and their other shows, but I can easily live without them. It is not a necessity. I might care about their shows, but there is a limit to the amount of hoops I will jump through. The cable days are over. I am not going back to ad infested and ad interruptions ( my wife might ). I am an adult.. and I do have other entertainment choices ( and failing that, numerous obligations my entertainment choices prevent me from completing ).
In the heyday of the Pirate Bay that was where you got shows. Today I’m a Google search away from illicit streams. This is how it should be when the alternative is 500 subscriptions, to put a twist on the famous 500 channels quote describing the attractive future of cable tv.
Stuff going to one of the "big" legal streamers like Netflix is a huge deal for it having broader uptake. HBO is about the only big exclusion from that where they're still able to drive media coverage and social media conversation while having stuff locked to themselves (I've seen so much White Lotus stuff out there lately, as an example).
Feels like they were banking on exclusivity of AMC content and put not enough effort into the technical and UX aspects of their service.
Thanks for the heads up.
(I can't see the Discovery acquisition going well. The whole premise is that they'll cut 3 billion dollars from the production pipelines of the networks that were involved, but will somehow maintain / grow their revenues. I don't see the difference between this and attempting to improve GM's margins by firing all their factory workers and focusing on collection interest payments from existing car loans.)
Is it just the question of advertisers going where eyeballs are?
I legitimately will skip probably 60-70% of the episodes. They'll seriously skip from one scene of super-slow angsty bullshit to another scene with other characters involved in super-slow angsty bullshit.
I watch just enough to get the point and then skip the next 5-10 minutes until the next scene shows up, at which point I'll watch just enough to get the point ... ad nauseum.
----
It doesn't have to be like this, but JFC I'm not interested in someone spending 10 minutes expressing what a normal human being would express in 1 because the producer thinks slowing their speech patterns down to .0001x is somehow more dramatic.
I cannot wait for this trend to pass because it's absolutely not just the walking dead.
- If I can achieve more with the extra time
- If my memory and concentration improves from less screen time
As a broader principle, just because something (e.g. video entertainment) continues on in a different form doesn't mean there's as much money in it as there was.
There’s so much bland shit on Netflix but then every time I think I’ve had enough of it and I’m on the verge of unsubscribing they go and release something like Wednesday that smashes it out of the park.
It's an interesting scheduling situation- so they're going to have to put out new content to fill the void in the meantime for the fans of such shows who have nothing to look forward to for an entire year, to keep them from unsubscribing.
What is happening in peoples heads?
Did people really think that the boom in online content would last after people were allowed to leaved their houses to socialize again?
The traditional TV industry is continuing to fail to adapt to the different way in which people watch content. Youtube demonstrates really well how people are no longer loyal to a network, they are loyal to a creator or topic. There have been certain groups of channels that sort of remind me of an old school TV channel, like MatPat and his youtube channels Game Theorists, Film Theorists, and Food Theorists could have been a TV channel in combination with some other video game or theory crafting channels but people don't search by a bigger topic. People find content based on recommendations, either algorithmic or popular things watched by friends. Netflix Originals and Amazon Originals seem better, but I can't understand the metrics Netflix uses when deciding what to cancel.
As someone who has shifted to online media as the main form of content I watch, I can't tell you what makes a cartoon network show a cartoon network show. I know because of the logos between shows and during ads, but I struggle to find a strong underlying identity.
The easier access to international media has also caused an oversaturation of available good media. I no longer need to worry about what part of the world a show is made in, if it's popular enough, you'll be able to find it sailing the seas. HBO Max, the supposed online equivalent to the cable channel HBO will drop Westworld from its online catalog. Some fantastic Disney+ Marvel shows, like the critically acclaimed Loki, have no announced plans of getting a physical release and Loki released back in Jun 2021. When a TV show enthusiast sees those two pieces of news back to back, a normal conclusion is that the only "sure" way to own shows is piracy.
Over the last couple of years, YouTube managed to get top Twitch creators to switch with contracts of above 1 million dollars. Some leaked ad spots, like watching a trailer on stream or playing a game for 30-60 minutes, were between 2k and 10k USD for a streamer with around 8,000 average viewers per stream. There was a leak recently of how much top streamers on twitch made, and there were multiple 500K+ salaries. But the platform unfortunately follows the 1% of creators earn 90%+ of all income rule of thumb.
Unfortunately, most of that isn't available on AMC+, so what's the point?
I'd pay good money for access to movies pre-2000, plus a decent series or two that are exclusive, which IMO should be cheaper to obtain.
AMC+, which costs $8.99 a month for a subscription, does not run ads.
How many of these are there going to be? I don’t want a $200 cable bill but I also don’t want dozens of subscriptions. I’ll subscribe to a few streaming services (eg Disney+ which my daughter watches) but outside of that I just don’t care. I also don’t have the time for stuff on the fringe.They're really killing their golden goose by trying to launch all these streaming services rather than agreeing to some sort of profit-sharing agreement with Netflix like they were doing when it first came out. These movies have no value to anybody if nobody's paying to watch them and if every studio hides them behind yet another $10/month streaming service that nobody is signing up for, they're going to go bankrupt. Streaming is how we consume entertainment now, and that's not changing - but every movie studio launching their own streaming service would be like every movie studio lanuching their own video rental company in the 90's.
Personally, I’m happy to sign up for a streaming service to get access to a single show (I do often cancel once I’m done, so I’m not signed up to everything all the time).
There’s only one show I’ve pirated recently: Better Call Saul. If it were on AMC+, I’d be a subscriber.
Uh, were we watching the same show? I thought it was an amazing finish to 11 seasons of Albuquerque and meth-based fun, and so did critics: https://en.wikipedia.org/wiki/Better_Call_Saul_(season_6)#Re...
> before the masses recognize that the show is dead.
I mean, that was the final season, so I think most people are aware that the show won't be continuing...
It was widely publicized that the most recent season of Better Call Saul was the end of the series.
I also disagree it was anywhere near as bad as GoT ending, or bad at all.
Now, there are some places you can watch it, but AMC isn’t one of them.
I also checked another flagship AMC show, The Walking Dead. Not as critically acclaimed, but huge ratings. You can watch only season 11 on the AMC+ service.
Netflix has the old seasons of The Walking Dead and Better Call Saul. I’d hope AMC is getting paid handsomely by Netflix for the rights, and that may be the right move financially. But selling the crown jewels seems incompatible with a successful AMC+. I recall reading that Netflix found that the first two seasons of a good show help subscriber numbers, then the benefit of additional seasons drops off (and costs increase) such that 3+ seasons only pencil out for the most popular shows. From that perspective, the AMC+ offering of limited runs of recent episodes from their most binge-worthy shows is a doomed strategy.
Prime Video used to be better but now their're siloing super hard too.
The problem is ads. The advertisement model is stuck in the 20th century idea of "heres a block of obnoxious crap for you to mute for the next five minutes". And the monetization drags because of it. Great ads can be great. A differentiating feature for your platform. An integral part of your brand and identity. But instead it's just nonsequitor, non-contextual garbage.
Another issue though is that AMC should never have tried to handle the infra/app component of the streaming themselves. They should have stuck with just an agreement with Amazon or Hulu (much like FX has) for the infra/tech side, and then they can stick their focus purely on content.