It's astonishing how much benefit of the doubt Elon Musk gets from his cult of personality. Whether or not he's smart, the things he's doing at Twitter are /glaringly/ not smart from a business perspective: He's driven away advertisers, alienated users, crippled system resilience by firing so many engineers, and set the stage for dozens of lawsuits that will run the gamut from employment law to SEC oversight to EU compliance. Twitter is burning, and it's increasingly hard to see how genius Elon Musk is going to salvage it when he keeps throwing gasoline on the fire.
If you were presented this whole debacle in an anonymized format, without Elon Musk's name attached, how would you judge these actions?