He could have opted to be more hands off, appointing a competent manager to run the place while he focused elsewhere. But he's chosen the opposite.
The many people that followed ElonJet before it was banned from Twitter.
In most ways, I agree with you. I don't particularly care and it is a distraction from real things.
The one area that I disagree is that it draws attention to the fact that Musk is doing things that are very bad for the environment while his main business is trying to convince customers that they're saving the planet buying his stuff. It's harder to sell that global warming is a crisis and everyone should get one of your electric vehicles while you're flying your private plane everywhere. Sure, other companies can also be bad, but Tesla has been (in part) selling a vision and a lifestyle.
For me, I don't care about the tracking, but the fuel usage and CO2 generated is interesting. For example, the average American produces 15 tons of CO2 per year [1]. Musk took a 9.5 hour flight on his jet to London producing 51 tons of CO2 [2]. I think tracking his flights and in particular their pollution does harm to Tesla's image as a green company and instead makes people think of Tesla as a project of a billionaire that isn't looking to save the world, but to enrich himself.
A decade ago, Musk was the environmentalist of the future. Since then, his image has changed dramatically as he's ranted against public transit and it's come to light that Hyperloop may have been an attempt to torpedo high-speed rail that would have competed with Tesla cars [3] and as the Boring company has gotten cities to bite and then ghosted them [4].
Instead of Tesla's electric cars being one portion of a green transportation future, we're seeing a CEO that's actively harming environmental efforts while trying to enrich himself. As people started calling him out on those things, he's quickly descended into right-wing propaganda - a place where he feels safe from those criticisms.
Yes, I don't really care about his private planes, but I do care about the fact that Musk and his businesses seem to be working against positive goals for the environment and society - and the private planes are one manifestation of that.
[1] https://www.usgs.gov/faqs/how-much-carbon-dioxide-does-unite...
[2] https://mastodon.social/@elonjet/109533137146004704
[3] https://jalopnik.com/did-musk-propose-hyperloop-to-stop-cali...
[4] https://www.wsj.com/articles/elon-musk-boring-company-tunnel...