Also with things like news you don’t even know if it’s I’ll be worth it until you’ve already paid.
In addition the tollbooth infrastructure is expensive. just look at how much of the old phone networks — hardware and bandwidth — was devoted to metering and payment.
So: bad for users and bad for business. Only really sustainable in a few early situations.
Sidebar, at $0.50 per view it definitely would not work, but I figure at $0.01 a typical user would run up a tab of about $2-5/mo, which is small enough that unpredictability is not a big deal.
Both ends up creating incentives for click-bait. Get users to read (aka pay) for as many articles as possible without any regard to any meat in those articles.
Short term thinking will always win in companies run by hired guns.
its also bad design/marketing. i hate paywalls, too. but i'd gladly throw a bone here or there if given the opportunity, just like hitting an upvote button. so dont call it a payment or implement a payment system; call it something else that conveys gratuity/gift/support/tip/whatever
The monopolist examples, like mobile and power companies don't translate well, as these companies provide services, that are continuously consumed, vs. one of purchases. For these companies, micro payments maybe don't make sense. But for lot's of other one of content, micro payments seem far superior over subscriptions.
To me, it feels, the article proves, that micropayments are crap if used for the wrong kind of products...