Rare “noctilucent” clouds appear over the SF Bay Area
sfgate.com
sfgate.com
(my copy of The Cloudspotter's Guide, their first publication - written by one of the society's founders - is in the bookshelf next to me as I type)
https://www.google.com/search?q=%22they+will+first+arrive+us...
The reported "clouds" probably didn't really become visible until later, well after I went back inside.
I'm certain Iv'e seen clouds like these many times, at least 5 times if not more.
The article explicitly states the rarity is at the given latitude:
“Such clouds are very rare at this latitude and also in winter…”
Naturally they chose to over-emphasize the rarity aspect in the headline, otherwise no-one would bother clicking.
Is it a subject for which importance is placed in school?
Also, big federal agencies in USA (like NASA) have a sizable education/outreach budget. NOAA would be no exception, a quick search returns $34M.
These days it's probably curious youtubers mentioning these things. I probably underestimate how educational youtube and co are. Mind you, it's superficial knowledge at best, and with the rapid fire distractions going on, it'll be in the one ear and out the other.
Get concentrated up with meditation first. Then find a likely target (fluffy yet defined. Isolated...). Lay sharpened gaze upon the cloud. Starts to break up in a minute.
Also, a 2D picture doesn't give you the depth information to see that these are really, really far away. Like I've seen meteor showers and have no doubt the altitude they are at. These cloud formations are about that height (50-100km)
http://www.nightskyhunter.com/Noctilucent%20Clouds.html
It describes what they are, how they differ from normal clouds, and how to recognise them.