Aside from the needless labeling, thank you for the references. I will take a look. However, count me initially skeptical of some of the claims. I simply have not seen any data that would corroborate what seems to be the thesis of
More From Less. Even if "more from less" is true, doing so at scale is still more. But I will read more. I do note the following quote from a review of
More From Less:
> In a positive note, the author is very clear that market fundamentalism - letting capitalism run amok - is emphatically NOT an answer to the environmental crises, and that we need a strong state to regulate and control the private interests, repair market failures and price the externalities. ... That said, I've already noticed that many proponents of this book haven't noticed these caveats, and instead claim that McAfee suggests unbridled capitalism is "the" answer.
And to be clear, I am not opposed to environmentalism and acting on climate change. In fact it's quite the opposite. I do what I can with composting, recycling, native plant restoration and conservation on my property, and my donations. However, I am indeed quite cynical when VCs suddenly want to ride the green wave, and I don't see much of a coherent plan in the post here aside from a shotgun approach to simply making money through investments of a "hot" area.