Smelly Communication: How the Suits should assign tasks to Geeks

Not unlike the great zebras and lions of the wild, the “Suits” (Marketing, Sales, Creative) and “Geeks” (Dev, Ops, Infra) in an IT company often face misunderstandings. When highly-technical and less-technical employees in a fast-growing tech shop need to accomplish something jointly, good communication is clearly necessary, but it’s not a one-sided thing.