It’s actually measured in LUFS, and it’s normalized worldwide for radio, podcasts, TV, movies, and commercials, so that commercials are louder.
LUFS measures the loudness, which is not exactly the same as volume - it makes quiet moments louder so that everything can be heard while the car engine runs, but the drawback is limited dynamic range, which is not important on podcasts but a little more important in music.
It’s double-funny that we can normalize LUFS and we’re still stuck with movie dialogs inaudible and the sound effects earth-shattering. I wish VLC had a better loudness processor, I don’t succeed to configure it to keep the whole movie at the same volume, whether they’re speaking or using automatic guns.