Just like with Uber and the taxi / public transport industry, this demonstrates above all else how bad the state of the hospitality industry must be in order for such absurd developments to be even remotely possible.

Hotel chains have deep pockets, political influence, and centuries of entrenchment on their side. They should be invincible. Instead, they're getting crushed by companies that appeared out of nowhere in a single decade, and they appear to be completely helpless against it other than calling for lawmakers to protect them through regulations.