> You can say a lot of negative things about Apple, but their incentives lined up with the end users more often than companies like Meta and Google.

I would say this is one, and by far the most important case, where Apple's incentives aggressively oppose those of the end users'.

Whether this is enough to tip the balance of which company is 'worse' is a value judgment, but I cannot fathom how people argue in good faith for this blatantly anti-consumer and anti-fundamental-freedom vertical monopoly that is enforced with strong crypto. Crypto should be working for the user, not against them to secure Apple's ability to rent seek on all economic activity that passes through the user's device. And no, the two are not fundamentally coupled, as Apple will have you believe.