I haven't downloaded the dump files yet, but from what I can tell, their entire db was stolen. Meaning, customers' names, emails, addys, credit cards, etc. But most importantly, they were able to decrypt the customers' passwords back into plain text, too...

Did you read the pastebin text?

Line 30:

  "In reality, for the past few months, we have been in possession 
   of approximately 14,000 passwords and 8000 credit cards from 
   SpecialForces.com."

Line 36-37:

  "http://[redacted].gz  <- orders/addresses/ccs
   http://[redacted].txt  <- just the passwords"

This was just a hack of a random e-commerce site. They (like thousands of similar small businesses) sell equipment to police and weekend warriors.

The title is a bit misleading, the site had a "Secured by GoDaddy" logo on it, because the site had purchased its SSL certificate from GoDaddy and they throw the security logo thing in for free.

EDIT: My bad. They also paid the $4.99/month for the "Hacker Safe" logo.