I'd actually consider iOS again if it were more open so I think this is a really good thing.
Otherwise they're building a web app, which they've always been able to do!
- When they pay $99/year for their developer license
- When they pay royalties on every payment that gets processed
- When they buy and promote Apple hardware and software
People simply want to remove the payment processing one. If Apple really needs more money to build their amazing intellectual property, they have plenty of ways to bill developers for services rendered. Their current system is undeniably exploitative, and the EU won't stop until that exploitation is alleviated. Apple will stop at nothing to defend their control, but will ultimately be forced to abide by Europe's terms. They're not defying small-fry court orders in the Netherlands anymore.