Yea I don't get the argument of "Just don't use Apple"

You can like the hardware and not care for the software. It really is A/B at the moment. It's difficult for the average user to choose C. You either allow Google to peer into your life, or trust that Apple's marketing isn't a gimmick and a lot of Apple is e2e encrypted.

From what I read, iCloud backups are finally getting e2e encryption. I see this as the biggest reason to stick with Apple. I trade off full-customizability for better security/experience.

If a jailbreak was available for my iPhone, I'd be on it though.