This makes a lot of sense. If we want better software (less dark patterns, less loot boxes, etc.) we need to change society rewards. If the companies that earn more profits are the ones that exploit human weaknesses then the world resources will be dedicated to them. If we want better software, or even less software and more other things, society needs to reward those activities. If it pays more to work for a crypto exchange or the next data-stalking start-up than to cure cancer then most of the knowledge people will work on them. Governments exists to regulate society and set rewards and punishments, we currently reward data gathering so it is what we get.
I can imagine a future were more resources are dedicated to extract value from people and less to produce products and services. And it is a red queen race. More resources call for more resources to be used, like an arms race it has no end unless there is a society will to end it.