Hi Chris! Love what you're doing with Substack. One quick thing though - this may seem weird, but Substack at the moment does not, in my opinion, offer a lot of customisation of the website. If you see a website, it's extremely easy to tell its a Substack.

Over the past year, I've only read high quality Substack posts - and my brain has sort of come to instinctively believe that if I see that specific layout, the post will be high quality. E.g. (not a very nice one) but in general, if I see the Medium layout, my brain almost immediately get turned off, believing the quality of the content to be sub-par.

I think individual theming, as in the case of The Free Press, takes away that immediate notion. I understand that the vast majority of people will not face this issue, but I think I will. I just wanted to know if you think this is an issue, and if it is, what you'll do to 'counter' it. I'd really like to hear your thoughts on this!