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It’s similar with F1, it’s extremely boring to watch long term, most of the time it just looks like the cars are following each other, and it’s even worse live where you can only see a sliver of the multi mile long track. Yet it’s still a global phenomenon somehow.

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Watching the Netflix series (Formula 1: Drive to Survive), the drama between the racers and the corporate teams that sponsor them do add that personal connection, that keeps all sports going. I am amused to learn from it that Red Bull is somehow allowed to sponsor multiple racing teams (Red Bull Racing and AlphaTauri).

Minor correction, not sponsor, own. Interestingly the tobacco company British American owned a team until 2005 (the team is now the Mercedes team).

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