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Paul Christoforo should never be in charge of a customer facing position.

Maybe he should take the advice on (his) Ocean Marketing's front page: "Your brand is no stronger than your reputation - and will increasingly depend on what comes up when you are Googled."

I wonder what will come up after all this is over.

I picture Paul like a real life Tom Haverford from Parks. The "you got told bitch" line is pure Tom.

This remnids me of a story last year about an online retailer who was deliberately rude to his customers to get bad press, because it improved his search engine ratings.

http://www.nytimes.com/2010/11/28/business/28borker.html?pag...

Borker was also arrested later by NYPD.

That's incredible. You have to wonder if they even checked into him first with a simple google let alone reference checks.