The linguistics of swearing explain why we substitute darn for damn
scientificamerican.com
scientificamerican.com
My niece asked about "tewkin'". (long 'u' sound, like Duke Nukem)
I informed her that that was a new one for me.
Mom, now intrigued, asked "Could the person you heard use it be referring to a bird called a toucan?"
"I don't think so"
"Well, what did they say?"
"Aww, I forgot my tewkin mittens!"
At which point, I informed my niece that she had likely encountered a Canadian who was underdressed for the weather and was lamenting that they had forgotten their toque and mittens, and we were all disappointed that she hadn't taught us all a new swear. Except mom.
Tying this back to TFA, I find it interesting that my niece seems to have (at the age of 8) intuited the relation of hard-sounding consonants to swearing. Tewkin' meets the criteria of having a 't' and a 'k' and seems pretty plausible.
The wishful thinking in that is just adorable.
What they don't realize is if we did that, the swear would lose all power. "Golly" was at one point a really bad swear.
People who want to swear need conservative people who are against swearing, in order for the swears to retain their meaning/shock value.
So what have they accomplished?
I suspect not. That's what will happen if you succeed in removing the taboo.
Quebec used to be a highly religious society heavily controlled by the Catholic Church until the 1960s. Quebec profanities are full of slangy modifications of terms that, translated literally, mean things like "chalice" or "eucharist". English used to be like that as well. Damn and Hell were harsh words. With the decline in our religiosity has come a decline in the severity of the words. Most societies have taboos about sex and bodily waste, so little surprise that there's a profane term for those things in most languages.
And what about today? Some of the most profane words in contemporary English are slurs used against racial and sexual minorities. N-word, F-word (no, not that one, the other F-word), and so on. Speaking these words invokes transgression of the most sacred values of society. Some are considered so powerful or dangerous, that simply saying them aloud is believed to have the ability to cause psychic harm, which is more than a little reminiscent of the old beliefs about the risk of supernatural destruction being inflicted on communities by God that tolerate blasphemy.
As you note, I think this is likely a universal human tendency. There's always going to be the sacred and the taboo. And taking a big fat verbal shit on them will always outrage people.
What you don't realize is that when no word is taboo people tend to invent nontrivial sequences, or entire monologues to regain and further enhance the effect. Which I think is better than inventing pitiful euphemisms. It's almost poetry.
It is not translatable to english I'm afraid. Most probably UK/US guys have their own variants, but I don't know them. Something like rhythmic slang taken to 11. But you have to have a ton of background to fully appreciate the art.
In English, at least, many unspeakable words used to describe Blacks, Asians, Jews, gay men, lesbian women, and others seem to have some of these "k" (or "g" (voiced)) features, harsh consonant endings, etc.
I wonder if it is like this in other languages too.
Our worst words are about giving other people terrible diseases.
For example, dang seems to be a cognate of danger, a francophone form of damage, evident in quelle domage "what a pitty", very far away from damnit "may he burn in hell", but the details are hazy. So people err on the safe side of I know what you are doing with the minced oath. In reality, it's prudishness mixed with language racism, excuse my french.
> a pilot study of 100 people who spoke one of five languages that are only distantly related: Hebrew, Hindi, Hungarian, Korean or Russian
That's where I stopped reading. Because my statistics isn't up to the task of engaging their methods, and not because I were a militant defender of multiple language genesis. I just really need an excuse to spend my time better, elsewhere.
That's the whole point of the substitution. To use something that sounds similar enough as to be defensively inoffensive, while still alluding to the intended word as to no actually fool anybody. Thus the etymology is irrelevant.