a) If this noise is actually going to help educate people on what this law could potentially do (and therefore prevent it from becoming reality), then you might be right.
b) This isn't even about SOPA anymore. It's about a shitty registrar and their shitty business practices.
It's more than that, it's customers standing up to a company that is investing in tyranny and censorship. Look up godaddy in google news and you will see this movement gaining SOPA more publicity than anything else.
while another chunk will enjoy finer careers and greater profits? Is that really the reason why all this noise is being made? Shouldn't we oppose it as a matter of principle rather than because our careers are on the line?
This particular story is not about SOPA, it's about one company attacking another company for their business. This is a PR bonanza for Namecheap and they are going to ride it for as long as they can.
How is the NameCheap/GoDaddy drama going to change SOPA? Does anyone think that GoDaddy has enough weight to actually affect the outcome? And even if they did how does this drama constitute news about SOPA? We all new people are leaving GoDaddy en masse and many are going to NameCheap. Everything else being posted are meaningless details.