People somehow end up thinking Apple cares deeply about their private but AFIK Apple only cares about privacy because it makes them money. Or more specifically the image it creates helps them in selling phones.But the moment the _long term_ cost outweighs the benefits they also have shown to bail. (I highlighted long terms because there had been case where short term it was more expensive because it e.g. involved legal cases, but especially this legal cases are a grate image profit form them as people will use it like "don't worry see they didn't even brake their security to help the police with <insert arrested very bad person>").
Now that doesn't mean Apple is bad to some degree it's a win win for the user: They get better privacy and Apple gets more users. But it doesn't mean you can fully trust Apple (or IMHO any Company).