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Comment by rikschennink | Hacker News Reader

First tried to release my product on Envato but the market turned out to be a race to the bottom and it wasn’t sustainable, couldn't get past $3K per month without drowning in support tickets.

Moved to sell the product on my own website under my own terms and by now I’m at $20K+ per month revenue, which is pretty crazy.

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That sounds really amazing! Would you be willing to share how you marketed your product - once you moved to selling from your own website? Certainly a big challenge is trying out an idea, but the next challenge is scaling adoption to make some worthwhile money. (By "scaling", i'm not referring to hypergrowth, web company scale....just, you know, maybe a side hustle or even making a modest full-time livelihood.)

Built a good product page with good keywords. I’ve also done some affiliate marketing which helped a lot with generating relevant traffic.

I try to write a lot of articles on web dev topics on my blog.

Additionally I built an open source file upload library (FilePond) which kind of acts as a stepping stone to the image editing solution. Easier to attract developers with a good free product. :)

Finally I’ve moved into offering free services that utilize the editor I built, I try to launch these on easy to remember domain names. They act as a demo of what the editor can do and they feature i tiny “powered by” link at the top.

Well, you certainly have a great and comprehensive plan. And it sure is working for you. Thanks very much for sharing; all great ideas and tactics!!

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