Ask HN: Are FIFA games being manipulated?
As a business, if >60% of my high-income viewers (gen Z + millennials) follow the "woke" ideology, I want to cater to their wants by creating an "underdog" narrative so that I can gain viewership, market share, and loyalty (fans) in this demographic (age & region) to increase my merchandise and ad revenue.
Audience stats: https://www.digitalturbine.com/blog/consumer-research/world-cup-2022-global-audience-global-preferences/#:~:text=Who%27s%20Watching%3F,in%20close%20though%20with%2022%25