You believe in climate change but drive a gas-guzzler, don’t recycle. Why?
news.harvard.edu
news.harvard.edu
Any explanation must also explain the success of CFC emission reduction. (And while it has less of a world-wide effect, the greatly reduced use of DDT.)
This summary fails to address how neuroscience says that one is different than the other.
I don't know what the books says about it.
To those responding to the headline, be aware that the content does not examine the headline question, nor does it even imply that those two specific choices are better understood through a neuroscience analysis.
Headlines are there to grab your attention. They are often written by different people than the article author, and the headline writers don't always match the content.
It's very simple. We live in a society where what you say matters, but what you do is irrelevant.
Raising awareness about climate change is more important than concrete action.