I think it's a common situation for non-experts. If you're in satisficer mode (versus the maximizer mode common to experts), you pick the first thing that's quick, convenient, and apparently safe. Lots of commercials means a recognizable brand, which feels safe to a lot of people when they are comparing a bunch of apparently equivalent choices.

Personally, I wouldn't be sad if GoDaddy went bankrupt tomorrow. I recently had to deal with their latest scam: sending notifications that suggest your domain name is up for auction. Having seen people lose domains before due to missing a renewal and/or outright thievery, my blood pressure went through the roof. It's a marketing lie, of course, to get you to sign up for get more crap.