I work with scientists. Everyone who got a tesla feels a bit off about owning it now. Many jokes are had about being a musketeer, and the rise of twitler etc.
It's all jokes, but then at the end of the day, everyone else drives home in some other car and they don't know what the CEO said about "tweet of the day" etc. Yet Musk is all in everyones face all the time. It doesn't seem to be a winning strategy at the moment.