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I feel like there is more context I'm not getting from the blog.

It's every day type costumes that involve some awkwardness to them + the irony of dressing up as nothing special / unusual?

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This is entirely new to me, but the impression I have is that it's _somewhat_ about the awkwardness but _way more_ about the extreme specificity. My Seinfeld neurons are firing like mad in sympathetic response.

yep, that's it.

The "gag" is more that there are so many mundane things that we all experience but are so mundane that they're invisible until pointed out.

I think my #1 favorite from last year was a guy whose lanyard was twice as long as the others. That's it.

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