Lawsuit May Determine Who Owns a Twitter Account
nytimes.com
nytimes.com
I don't think companies can have it both ways: a person who posts in their own voice, at work but also in their own time, that builds up a substantial following, but that must also be a creature of the corporation. Either let people be themselves and take their social media accounts with them, or be a faceless corporation that owns everything, even the voices and opinions of its employees.
You can spend many thousands of dollars accumulating legally purchased iTunes media for your devices but can you will that collection to a friend or a child if you die?
There's no such issue with a vinyl collection or other physically tangible assets.
I took up a similar challenge for myself in an attempt to prank a few of my friends and ended up with over 13,000 followers. It'd be relatively trivial to scale it up to a few dozen accounts as well.