Some shameless self-promotion here: https://www.manning.com/books/julia-as-a-second-language

It is not exactly a K&R style book but I did write it to appeal more to regular programmers than academics. The Julia world is very dominated by researchers which is reflected in how it is often presented.

It isn’t meant to show directly applicable code examples but focus more on things which could be fun and interesting to implement: such as simulate rockets.