As Eddie Izzard once memorably pointed out, you get a lot of car chases in movies; very few car chases in books though.
So in movies we see ‘action’ emerge as a distinct genre, with ‘thriller’ left for more Hitchcockian psychological excitement (and then Michael Jackson comes along and confuses everyone by writing a song about horror movies and calling it ‘Thriller’).
But meanwhile in novel-land, spy stories (and detective stories) were always ‘thrillers’ - although maybe that does conjure more Len Deighton or Le Carré than Fleming… Still, from ‘thrillers’ we also get ‘techno thrillers’ which in some ways also build off Bond-like action elements.
I suppose there is the other pulp-ish fiction category of ‘adventure’, which you could also shelve Bond under, alongside war stories and explorers and space captains.