The video calls out reckless marketing by Oru, and after watching, I'm inclined to agree. I'm building a wooden kayak right now using plans by Nick Schade from Guillemot Kayaks, and by contrast, his plans include a dense couple of pages on safety beginning with:
"Going out on the water in a small boat is always going to be risky. The waters of the United States kill about 100 paddlers every year. A trip out on the water should never be taken lightly. Of those people that die, over 80% of them are not wearing a life jacket or Personal Flotation Device (PFD). Wearing an appropriate PFD is the single easiest thing you can do for your own self-protection. Wearing the PFD is the key. Wearing an appropriate life jacket is comfortable and cheap insurance. Many paddlers die with the life jacket strap to the deck. They never have the time or ability to put it on after they've fallen in the water. It is extremely difficult to put on a PFD when you are already on in the water. When you need a life jacket it should already be on."
I live in Seattle, which means I'll be paddling on Puget Sound. I really don't know how self rescue happens in those Oru kayaks, but I think I'd be pretty nervous in one without a wetsuit and PFD as a bare minimum. (One nit to pick about the video: it calls out a couple drinking wine in kayaks on Puget Sound—in actuality they were stupidly drinking wine, not on Puget Sound, but on Lake Union, which is not nearly as cold as Puget Sound.)