It's the Juicero of bikes.

Overall, I'm quite happy with my bike. It does exactly what I wanted it to when I purchased it. However, it's the company itself that just seems to have it's head insert fully up their backside. It seems to be a Seattle thing, but I feel it would fit in perfectly inside the SV VC world of "disruptors" where a concept that is as ubiquitous as a bike gets updated to be the VC darling of a thing only to realize the updates are so stupid that it devalues the entire thing. Rather than using stock component parts, let's custom design everything!! What could go wrong?