Are you suggesting Apple provided this program out of their good will? In a very real sense, were it not for the strength of EU as an economic block, this would not have happened.
No. I'm not sure where you found that in my comment, but to clarify, I'm genuinely curious what you claim is the link to the EU given that this wasn't rolled out in the EU first and still isn't available in most of the EU.
If this was just about appeasing the EU then Apple would surely not have included the UK.
(Disclosure, I'm British and very pro-EU.)