Hm. On the one hand, I find this pretty cool. A singular-focus media campaign, and from what I read one that could actually provide some educational and entertainment value. Might be a good step by GE in terms of managing brand awareness and identity.

At the same time I'm a bit concerned by the influence advertisers and their interests have on media in general. Catering to advertisers does not always seem to align with the possibly more intrinsic goals and values of a newspaper, for example. Or what I would want from a newspaper.