The idea of speculating is "I don't care understanding the underlying business, the only things that matters is the price is going up".
But that does not mean there are no people actually investing. Investing means you understand at least to some degree the thing you are investing in and you think it is sound investment -- meaning there is good enough chance the money you will put in it will get multiplied over time. When actually investing you don't really care about short term price changes. When my stock falls rapidly I instantly check the news about my company to see if there exists some fundamental reason for the fall and if there is none -- I usually start thinking about whether it makes sense to buy even more of it while "stupid" speculators let it become cheap.