Agreed, this is hardly surprising and the over inflammatory title is highly unfair.

If you add more information to Facebook then of course this will be improving the appeal of the platforms to advertisers, don't like it? Stop using it. It's not like there selling your address and phone number which MANY brick and mortar companies would do given the chance.

I get to use a great product without having to put my hand in my wallet, Facebook can continue to grow as a business, the end product improves.