I think the point is rather that the punishment of GoDaddy with serve as an example to future companies. It is forgone that they will see the errors of their ways, when it affects their cash flow. But I think the point is not to make them see their error, rather it serves as a broader example after the fact when someone reviews the history of how GoDaddy screwed up. Accepting that they have seen the light now that it has hit their bank account, will only serve to show future companies that it's OK so long as you say sorry after the screwing.