I generally don't go for extremely reduced prices. I find that it is way too easy for scammers to take advantage of us, not paying too much attention to something we get at a good price.
Every. Single. Time. that I've gotten a "great deal" on something, it has turned out to be fake.
I have a pair of "Nike" shoes at home, that I got from Amazon, and are obvious counterfeits. I still have the original Pegasus 30 shoes, that I got at a local store, over ten years ago, and they are fine. The soles got flat, which was why I wanted to get new ones, but the shoes still work fine, and the padding is still good.
The "Nikes" that I brought from Amazon, a few years ago, crapped out, after just three or four months. They actually cracked, and I tried out a couple of other types of sneakers, over the last few years.
Nike has discontinued the Pegasus 30s, so I switched to New Balance sneakers, and I got these directly from the NB web site.
That and the website used to not let you even PLACE an order during Saturdays and some other Jewish holidays. I understand not working during those, but not letting an automated system write an order to a database somewhere, was odd.
Maybe I'll end up on Amazon, maybe not - they all can deliver quite fast and they all have to adhere to european minium return policy standards. So the handling of returns isn't something most customers ever have to think about.
Just to give an example here's the price comparison for a current AMD CPU: https://geizhals.de/amd-ryzen-7-7700x-100-100000591wof-a2801...
Don't you have anything similar over there?
I also live in a pretty remote area, so I have to drive 45 minutes to 2 hours to be in any big box store.
B&H is the "new Newegg" for me, since Newegg decided to jump into the flea market business after Amazon.
I already use parts express for my audio equipment and probably always will because their customer service is incredible, but I rarely buy pc parts anymore. I want to do a new build in the coming year and having this conversation saves me the future research.
Probably the last company you'd think of, but they have excellent service and return policy and you can trust them to be selling real stuff.
Not to mention the fact they're one of the only places that will sell you unlocked phones.
An iPhone, two iPads, a pixel 6 and an rtx3060 all ordered from them within the last 2 years.
Basically, most businesses have outsourced doing QA as "free returns" where the customer is the ultimate judge. This only works as long as they're willing to get stuck with some of the losses from return fraud. But as they try to cost optimize and assume the incoming checkers are foolproof, they end up blaming unlucky customers in the most hostile manner.