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Seems related to energy prices in Europe. They try to diversify. Feels like a lot of German companies will move to US soon.

And german customers will just endure the added latency? Seems more like opening the company to new markets.

If data centers have to temporarily shut down due electricity shortage, people won't have a choice but endure the latency.

~100 ms isn't that bad. Doubt it matters at all for most web apps. I've even played FPS games on US East servers a lot to escape eurotoxicity.

Yeah, with your standard web-app making 50+ calls to fetch JSON from your backend. This will play out nicely.

most calls run in parallel likely?..

Try for yourself. Sounds good in theory...