In fact, I can't really think of many businesses where I feel appreciated or cared for as a customer, but the few that I can are all small businesses and most of them are local to me.
When people start demanding refunds or even start a class-action suit (especially if getting banned in multiplayer prevents you from playing single player missions), things will change.
You can thank a clever lawyer for thinking of mandatory arbitration clauses that are making class-actions a thing of the past.
Those "lawyers" aren't nearly as clever as they seem to think they are: https://www.cernovich.com/patreon-lawsuit-owen-benjamin/