We purchase hardware (Assistant, Pixel, Nest). We make a living (Play, YouTube, Ads, gSuite).
We're vastly outnumbered by free users, but they aren't "playing" with Maps and Messages either.
(Side note: Photos is fantastic. That team should be a case study in product stewardship.)
Shame about Picasa though.
Google somehow still thinks that business clients will flock to them just because they're called Google. That's not how it works, you have to keep close personal relationships with said business clients. If that means having a heavy-alcohol infused night out in some expensive resort with the CTOs (or the CTO-equivalents) of some of those potential clients then that's the way do it. To say nothing of the government clients, who come with their own idiosyncrasies.