They have been essentially flat in the 73-74MM range since COVID started. Peak 75MM about a year ago. They announced the price hike to $15-20/mo about that time and slid down to 73MM again. Revenue was still up despite the price increase.
https://www.statista.com/statistics/250937/quarterly-number-...No comment on the woke theory. I just don’t see it in the numbers.