It was Bob Parsons going to Africa in this "Great White Hunter" role, acting as though he were there to help the poor backwards natives who needed the elephant killed to protect their crops.
The reality is that he got a juvenile macho thrill out of the whole thing, from his patronizing handout of gaily colored GoDaddy hats for villagers to his gory video attempting to glamorize himself.
Yes, I love elephants and believe there are other ways to deal with some trampled crops besides shooting them. But the real point was what a lowlife Bob Parsons is, no matter what particular activity he's engaged in.