I'd imagine that what they mean by "planning to encrypt" this content is to E2EE the content and register a notification extension (something like: https://developer.apple.com/documentation/usernotifications/...) that transforms the content once received by the client.
As most people probably know, E2EE isn't a simple problem to do in a user-friendly way. Perhaps when setting up the app/doorbell the doorbell could have some certificate that the app is aware of that's used for encrypting the data before it leaves the doorbell, and decrypted using the app's private key but this obviously isn't something provided out of the box.
Obviously a warrant could be served to Apple/Google/Eufy for notification content, but I don't take this as being particularly nefarious.
It genuinely wouldn't surprise me if other offline doorbells like Ubiquiti's UniFi line were also affected.
*I should probably mention I wrote this comment after reading a different article/video but didn't catch that their marketing mentioned that everything is E2EE. So yeah, seems like a pretty glaring lie in that regard.