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I’d bet a solid majority, like it is on any social platform. Most users don’t post or engage.

Biggest predictor for Facebook and IG use among my sample of friends is whether they’re married and have families, or in many cases, pets. In my sample, many own homes or property. Not where the growth is, but not worthless from a revenue standpoint.

> Biggest predictor for Facebook and IG use among my sample of friends is whether they’re married and have families, or in many cases, pets.

Which way does the correlation go?

Myself and other folks in my friend group are MAU in that we use FB about once a month, maybe once every two months. My IG use became the same after the recent feed changes. Using either platform now feels like work and I have enough work to do already.

You keep opening it though